Special events are attractive revenue earners for non-profits because the proceeds can be used for general operating needs. General operating funds are increasingly difficult to fund by major gifts, foundation grants or corporate support.

Here's a little-known secret outside of the non-profit sector. The public frequently assumes that people being "honored" at galas or special events have some long-time affiliation with an organization or a special connection with the issue or subject area the non-profit is involved with. This is not always the case.

The non-profit will select an honoree not only because of their civic interests, but also based upon their ability to raise money at the event through ticket sales, purchases of journal ads and/or tables. But typically, the executive being honored does not give enough good leads to the non-profit to meet goal. That's when your organization needs to augment its lists.

CPR can build better solicitation lists than any other firm, and help you identify honorees when you’re running out of time and money. CPR knows which industries yield the best honorees and which industries, when solicited, are most likely to give.

After years of tried and true work, CPR knows the game. We can help you:

• For every dollar you invest in research, raise 10-15 times that with qualified leads.
• Raise a minimum 20% more at your special event than you would without research. The 20% figure includes research costs.
• Identify prospective honorees that your board can approach and that fit your mission.
• Evaluate the cost-effectiveness of an honoree relative to his or her business.
• Build refined solicitation lists to augment whatever your designated honoree provides.
• Review your anticipated guest lists at special events to help you "work the room" well.