The field of prospect research is a relatively new one, that is maturing along with the businesses of data gathering and processing.

At one time, there was a sound rationale for keeping the research function "in house." But that is increasingly an impractical point of view that fails to make use of best practices.

Consider this:

The typical recruitment process for any experienced researcher can take 4-6 months. On average, employees stay in these roles not more than 2 years. Having barely stayed long enough to learn their jobs, they often leave and the vicious circle begins anew. Therein lies the inefficiencies: rapid turnover in the field means workers can take valuable investments with them. For the non-profit, this represents sunk costs they can ill afford.

CPR offers compelling alternatives, customized for each unique setting. By attaining economies of scale, CPR's services emphasize:

1. Account managers that specialize in our clients' fields.
2. Research on demand, typically offering same-day service on most tasks other than list building.
3. Remote access enabled to clients' donor databases.
4. On site, routine management at offices.
5. Services that - on average - will save anywhere from $10,000-$200,000 + annually.
6. Superior results qualitatively and quantitatively.

It's a classic numbers game, and clients that use CPR win every time.