Any free search engine, no matter how much money it generates in ad revenue, has it limits. In effect, we get what we pay for.

CPR has mastered the most pristine search techniques, to quickly prove what's real - and what's not - from every search engine. We're vigilant about systematically avoiding "false positives" and statistical miss-hits.

During tough economic times, it's always tempting for those responsible for maximizing budgets to misinterpret what a free search engine can do. In the hands of true experts, it can do a lot. But non-specialists risk much and create significant opportunity costs when, in effect, they spend all day Googling. Nothing is more costly than wasted time. Try this test: how quickly can you find the biggest gift Bill Gates has made? And make sure you're not mixing up Bill Gates with his father, who shares the same name! An expert can accomplish this in about 10 minutes.